Expertise

training and enablement

brand building

market research

brand awareness

customer segmentation

online consumer behavior

content strategy

online creative best practices

paid social media advertising

Education

BFA, Film & Television

New York University

2009

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Facebook

September 2016-February 2019

Global Program Manager, Training & Enablement

  • Created and facilitated the new hire orientation program for the sales and marketing teams

  • Managed the end-to-end ads product curriculum

January 2015-September 2016

Product Marketing Manager

  • Led ads product launch efforts including alphas/betas, sales support, and advertiser training

  • Gathered market feedback to inform product development

January 2014-January 2015

Client Partner, Team Lead (formerly LiveRail)

  • Led the mobile sales team generating over $360 million in annual revenue

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AdColony

October 2012-January 2014

Senior Manager, New Business Development

  • Led east coast publisher development

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InMobi

January 2012-October 2012

Business Development Associate

  • Led publisher technical certification program

  • Enabled over 75 head publishers to run HTML5 rich media creative

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Wazee Digital

July 2010-January 2012

Content Sales Manager

  • Licensed over $500,000 in video content, working with top New York advertising agencies

  • Top inside sales performer