Facebook & Instagram marketing strategy recommendations, implementation, and training from a former Facebook employee.
Design, Launch, Empower (The Full Package)
After learning about your brand or business, I will:
Prepare personalized recommendations to help you achieve your goals and stand out in your field
Begin implementation of your social media marketing plan, including organic and paid content if desired
Empower your business to carry out your social media marketing plan through ongoing training and guidance as needed
Plans starting at $2,500/month (depending on level of service)
After learning about your brand or business, I will prepare personalized recommendations to help you achieve your goals and stand out in your field.
Does not include training.
Full-day, customized, in-person training for up to 20 people at your office. Standard content includes: online marketing basics and terminology, Facebook and Instagram platform overviews, consumer behavior on social media, organic vs. paid content, Facebook Ads Manager, creative considerations, reporting, budget optimization, and creating a social media plan. This option is ideal if you would like to be equipped to use Facebook’s self-service marketing tools, or provide strategy direction to an outsourced partner or agency.
$5,000 + travel
"Michael Wright's deep Facebook and Instagram knowledge helped us put together a social media strategy that not only boosted the university's brand but generated positive buzz for the celebrity guest lecturers as well. Appearing in social media broadcasts have become a big value add for the students, showing them how the proper use of social media can be a launch pad for their personal brands. Michael's talent and creativity helped launch two pilot courses at the GSB: Project You: How to Create and Build Your Personal Brand, and Strategic Pivoting For Your Next Chapter."
-Allison Kluger, Lecturer at Stanford's Graduate School of Business and recipient of the Dorothy J. King Lecturer in Leadership, 2017-18
"Mike helped us realize the power of social media marketing in the local community. If it weren’t for Mike’s social media knowledge, the historic Orinda Theatre would not have been restored to its original glory."
-Derek Zemrak, Owner
"Mike's social media expertise was hugely valuable to our Getting To Zero Grant Making Committee as we evaluated the feasibility of local public health proposals. He helped us identify which projects were likely to reach their online community outreach goals, and which would require additional support."
-Paul Hepfer, Senior Vice President