I left my internal training job at Facebook to become a social media marketing consultant because I am inspired by the passion of brand and business owners and I want to help them succeed. Social media has allowed for the democratization of sophisticated, targeted marketing, but just because it's available to everyone doesn't mean that people know how to make the most of it.
Don’t fall for the gimmicks or tricks that claim to get you more followers fast. If you take pride in your brand or business, you will recognize the value of implementing true best practices to get your brand on a sustainable and ethical path to success, which I call The Wright Track. Besides, more followers do not directly correlate with better business results.
My “ideal clients” are not seeking an outsourced social media manager. They understand the value of tapping into online community and want to invest more in marketing their products or services on Facebook and Instagram. They also understand that time is the most precious resource and would value the opinion of a product expert to deliver comprehensive recommendations grounded in best practices. If you are willing to put in the time and effort to build your own social strategy without the personalized guidance of a professional, I’ve listed my top free resources on the Resources page.
The Wright Track
The complete social media marketing kickstart program for small businesses and brands. After learning about your goals, I will evaluate your current social media presence and prepare personalized strategy recommendations for your Facebook and Instagram Pages to help get you on The Wright Track with Facebook-intended best practices, including organic content and advertising. I will then help you implement your strategy recommendations and enable you, through hands-on campaign monitoring and guidance, to take control of you social media advertising plan.
$2,995 includes written strategy report, campaign implementation, and 5 coaching check-ins.
Strategy Review Only
The perfect solution for small businesses and brands who just want to be told what to do. After learning about your goals, I will evaluate your current social media presence and prepare personalized strategy recommendations for your Facebook and Instagram Pages to help get you on The Wright Track with Facebook-intended best practices, including organic content and advertising.
$1,250 includes written strategy report and follow-up.
Ad hoc phone-based check-in to review your social media Pages and/or advertising campaigns.
"Michael Wright's deep Facebook and Instagram knowledge helped us put together a social media strategy that not only boosted the university's brand but generated positive buzz for the celebrity guest lecturers as well. Appearing in social media broadcasts have become a big value add for the students, showing them how the proper use of social media can be a launch pad for their personal brands. Michael's talent and creativity helped launch two pilot courses at the GSB: Project You: How to Create and Build Your Personal Brand, and Strategic Pivoting For Your Next Chapter."
-Allison Kluger, Lecturer at Stanford's Graduate School of Business and recipient of the Dorothy J. King Lecturer in Leadership, 2017-18
"Mike helped us realize the power of social media marketing in the local community. If it weren’t for Mike’s social media knowledge, the historic Orinda Theatre would not have been restored to its original glory."
-Derek Zemrak, Owner
"Mike's social media expertise was hugely valuable to our Getting To Zero Grant Making Committee as we evaluated the feasibility of local public health proposals. He helped us identify which projects were likely to reach their online community outreach goals, and which would require additional support."
-Paul Hepfer, Senior Vice President