I left my internal training job at Facebook to become a social media marketing consultant because I am inspired by the passion of brand and business owners. Social media has allowed for the democratization of sophisticated, targeted marketing, but just because it's available to everyone doesn't mean that people know how to make the most of it.
My “ideal client” understands that time is the most precious resource. If you are willing to put in the time and effort to build your own social strategy without the personalized guidance of a professional, I’ve listed my top free resources on the Resources page.
Doing right by my clients is always my top goal, which is why I am upfront about my rates and services below. If you are seeking ongoing social media management, there are many scaled social media management firms available. If you’re seeking personalized strategy recommendations, course correction, or training, I’m your guy.
After learning about your goals, I will prepare personalized strategy recommendations and design your campaign, including organic marketing and paid advertising.
$750 (the cost of this package may be applied toward training)
After delivering a Strategy Review, I may help with campaign implementation or ongoing guidance.
$250/hour after Strategy Review
Personalized In-Person Training or Public Speaking
Customized, in-person training at your office. Standard content includes: online marketing basics and terminology, Facebook and Instagram platform overviews, consumer behavior on social media, organic vs. paid content, Facebook Ads Manager, creative considerations, reporting, budget optimization, and creating a social media marketing plan. This option is ideal if you would like to be equipped to use Facebook’s self-service marketing tools, or provide strategy direction to an outsourced partner or agency.
$5,000 + travel ($4,250 + travel if based on your Strategy Review)
Hire me as your Creative Director, and I will work with you to hone your brand message and produce all long- and short-form creative assets for your social marketing campaign. Examples include video ads, IGTV and Facebook Watch documentaries, case study videos, and more.
Pricing varies depending on media requirement
"Michael Wright's deep Facebook and Instagram knowledge helped us put together a social media strategy that not only boosted the university's brand but generated positive buzz for the celebrity guest lecturers as well. Appearing in social media broadcasts have become a big value add for the students, showing them how the proper use of social media can be a launch pad for their personal brands. Michael's talent and creativity helped launch two pilot courses at the GSB: Project You: How to Create and Build Your Personal Brand, and Strategic Pivoting For Your Next Chapter."
-Allison Kluger, Lecturer at Stanford's Graduate School of Business and recipient of the Dorothy J. King Lecturer in Leadership, 2017-18
"Mike helped us realize the power of social media marketing in the local community. If it weren’t for Mike’s social media knowledge, the historic Orinda Theatre would not have been restored to its original glory."
-Derek Zemrak, Owner
"Mike's social media expertise was hugely valuable to our Getting To Zero Grant Making Committee as we evaluated the feasibility of local public health proposals. He helped us identify which projects were likely to reach their online community outreach goals, and which would require additional support."
-Paul Hepfer, Senior Vice President